News
Too Lost signs Dubai-based Afterpeak
Too Lost has signed Dubai-based Afterpeak to an exclusive, multi-year global distribution agreement, supported by multi-seven-figure financing.
Too Lost appoints former Sony, Discovery, and WWE exec James Rosenstock as CFO
Too Lost Music Group has appointed former Sony, Discovery, and WWE executive James “Jay” Rosenstock as Chief Financial Officer to lead its global financial operations and support the company’s continued international expansion, acquisitions, and strategic growth.
Too Lost acquires Xelon Entertainment
Too Lost continues its global expansion through a deal with Xelon Entertainment, strengthening its distribution capabilities and presence across Australia, the UK, and international markets.
Too Lost Music Group Promotes Six Execs As Global Expansion Continues
Digital Music News highlights six senior executive promotions at Too Lost, emphasizing the company’s continued growth, global expansion, and investment in artist services, A&R, and acquisitions.
Too Lost Opens Its Books on Distribution Performance with Live Public Transparency Report
The Too Lost Transparency Initiative publishes live operational data, from support resolution times and DSP deliveries to payout acceptance and client retention, giving artists and labels a direct view into how the platform performs at scale.
Too Lost Partners with Roblox to Bring Catalog of Independent Music to Games and Virtual Spaces
Deal adds thousands of Too Lost-distributed tracks — including music by The All-American Rejects, A$AP Ferg, Teddy Swims, and Alex Warren — to the Roblox Creator Store for use across games and virtual spaces.
Too Lost Acquires Australia's GYRO.Group in First Acquisition Since Nine-Figure Raise
Too Lost acquires Brisbane-based GYRO.Group, extending its footprint across Australia, New Zealand, and the wider Asia-Pacific region. G.Y.R.O. co-founder Andy Irvine becomes Head of APAC at Too Lost.
Indie Music Execs on AI, Consolidation, and Industry Changes
Industry leaders including Too Lost weigh in on the biggest forces reshaping independent music.
Indie Music Execs on Biggest Industry Changes
Billboard roundtable on the transformative shifts in independent music distribution and services.
Billboard Indie Power Players 2026
Too Lost leadership featured among Billboard's annual Indie Power Players photo gallery.
What Excites Music Execs Most About the Indie World
Top executives share what drives their enthusiasm for the independent music sector.
Jay Moore Appointed Chief Investment Officer at Too Lost
Moore joins from Position Music to lead investment strategy as Too Lost expands its catalog and capital platform.
GYRO.Group Senior Leadership Promotions
Henry Compton, Adrian Burke, and Alison Bremner promoted in leadership restructure.
GYRO.Group Recruits Henry Compton
Australia's leading indie distributor strengthens leadership team with key hire.
GYRO.Group Expands Into Latin America with New Office in Brazil
Australia's largest independent distribution company opens operations in Brazil to serve growing Latin market.
Too Lost Raises Capital From TA Associates and GoldState
Distribution and artist services platform secures strategic investment led by GoldState Music and TA Associates to fuel global expansion.
Too Lost Launches Profile Defender to Shield Artists From AI-Driven Fakes
New feature monitors and prevents unauthorized AI-generated content from appearing on artists' streaming profiles.
Too Lost Saw 130% Growth Over 2025—Here's What's Next
CEO Gregory Hirschhorn reflects on major milestones including revenue growth, new ventures, and plans for 2026.
Too Lost Acquires MAYK's 'Social Meme Music' Catalog
Too Lost acquires the full MAYK UGC catalog, expanding its footprint in social meme music and AI-driven creator workflows.
Power 50: Viv Mellish & Andy Irvine, GYRO.Group
G.Y.R.O. leadership recognized in Australia's annual music industry power list.
Too Lost Expands Global Reach, Inking New Deal with Melon
Too Lost partners with South Korea's Melon to expand indie artists' reach in Asia, strengthening its global digital distribution strategy.
Billboard Music Industry 40 Under 40
Too Lost founders recognized on Billboard's prestigious 40 Under 40 list for music industry leaders.
Too Lost Partners with Xposure Music to Co-Fund Catalog Acquisitions
Partnership plans to deploy tens of millions of dollars in upcoming catalog deals, combining data-driven valuation with global distribution infrastructure.
The All-American Rejects Sign Global Distribution Deal with Too Lost
Pop-rock band debuts under independent banner with first album in over a decade, distributed globally through Too Lost.
Too Lost Makes Seven-Figure Investment in AntiFragile Equity Partners
Investment supports catalog acquisition startup focused on acquiring and monetizing undervalued music rights.
Too Lost Makes Seven-Figure Investment in Rebellion Records
Investment accelerates viral marketing-driven indie label that generated over 5 billion streams since its 2023 launch.
EVEN Partners with Too Lost to Bring Direct-to-Fan Sales to 400,000 Artists
Integration gives artists access to D2C storefronts and daily payouts, proving superfans can outperform hundreds of thousands of passive listeners.
On the Radar UK Series Launched with Olympus Projects & Too Lost
Expansion into UK market spotlights London's underground music scene across drill, grime, rap, and experimental genres.
Too Lost Achieves #90 on Inc. 5000, #2 in Media & Entertainment
Named among America's fastest-growing private companies with top honors in media sector and NYC rankings.
AI Music App Hook Expands Distribution with Too Lost Partnership
AI remix platform integrates Too Lost distribution to deliver user-created remixes to streaming services.
Michael Lewan Named Executive Director of Music Fights Fraud Alliance
Too Lost joins YouTube Music, ONErpm, Revelator, and others as founding members of the anti-fraud coalition.
GYRO.Group Appoints Matthew Rogers as Chief Commercial Officer
Rogers takes on expanded role leading commercial strategy across GYRO.Group and DistroDirect.
Too Lost Expands to Brazil with Olympus Projects
Partnership launches On the Radar Brazil, generating hundreds of millions of views and multiple Spotify Viral 100 entries.
Too Lost World Building Panel at Dream Con
Company shares insights on building the future of independent music infrastructure at major industry conference.
Too Lost Unveils Mobile Platform for Anywhere, Anytime Access
New iOS and Android app gives artists complete distribution capabilities from their phones, including uploads, analytics, and payouts.
Manifest Financial Partners with Too Lost
New payment partnership brings flexible financial tools and payout options to independent artists and labels.
Too Lost Fan Blast: Keeping Fans Engaged and Up to Date
New Fan Blast tool allows artists to communicate directly with their audience across streaming platforms.
Too Lost Partners with Lissen Interactive Platform
Partnership integrates interactive listening experiences into the Too Lost distribution ecosystem.
Genius Partners with Too Lost on New Distribution Venture
Collaboration combines Genius editorial platform with Too Lost distribution tech to support emerging artists.
G.Y.R.O. and DistroDirect Launch Group Speed Artist Services Venture
New artist services company combines marketing firepower with distribution infrastructure.
Big Ass Kids Team with Too Lost for Indie Music Distribution
New partnership brings hip-hop collective into the Too Lost ecosystem for independent distribution.
How This Aussie Company Helps Indie Musicians Crack the Streaming Code
The Guardian profiles GYRO.Group's innovative approach to supporting independent artists in the streaming era.
Why Top Artists Are Turning to Distribution Company Too Lost
Billboard profiles the rapid rise of Too Lost and why established artists are choosing independent distribution over major labels.
Too Lost Featured on Forbes 30 Under 30
Cofounders Gregory Hirschhorn, Bjarki Larusson, and Alex Silverstein named to Forbes 30 Under 30 Music list.
Deep Dive Into Data with Too Lost's Advanced Analytics
Musically explores how Too Lost's analytics tools give independent artists major-label-level data insights.
HE.SHE.THEY Records Partners with Too Lost
Inclusive electronic music label joins Too Lost for global distribution of its diverse roster.
Too Lost Grows Team with New Director of HR and A&R
Company expands leadership team as it scales operations and artist services.
G.Y.R.O. on Spotify's Direct Artist Upload Strategy
Independent artists need extra support services beyond basic upload capabilities, G.Y.R.O. argues.
Too Lost Extends Publishing Admin Deal with BMG
Extended partnership strengthens Too Lost's publishing administration capabilities across thousands of compositions worldwide.
G.Y.R.O. Expands Offerings with GYROPublishing Admin Service
New publishing administration service extends G.Y.R.O.'s capabilities for Australian independent artists.