Deanna DeVivo

Deanna DeVivo is the Director of Human Resources at Too Lost, where she leads people operations, recruiting, employee experience, and organizational development across the company. Her work supports Too Lost's continued growth by building the hiring processes, talent systems, onboarding programs, and internal HR infrastructure needed to scale a global music technology business.

Prior to joining Too Lost, Deanna served as Director of Talent at Luminate, the entertainment industry data and insights company, where she supported talent strategy, recruiting, and people operations for a business serving the broader music and media ecosystem.

Before Luminate, Deanna was Director of Talent Acquisition at Downtown Music Holdings, where she built and led global talent acquisition during a period of rapid growth from approximately 200 to 600 employees. In that role, she supported Downtown and its subsidiary brands, including Songtrust, Downtown Music Services, FUGA, DashGo, CD Baby, and AdRev, while overseeing recruitment strategy, candidate pipelines, talent programs, retention initiatives, internal mobility, internship programs, and candidate and employee experience.

Earlier in her career, Deanna worked at Gelfand, Rennert & Feldman as a Royalty Auditor and Analyst, supporting royalty audits across planning, strategy, data analysis, fieldwork, source document review, and reporting. She also managed and led the RIAA's East Coast Gold, Platinum, and Multi-Platinum Awards Program, auditing sales and working directly with clients. Before that, she worked at SONGS Music Publishing as a Royalty & Copyright Coordinator, processing, analyzing, and reconciling U.S. and international income, and providing weekly cash flow reporting to senior finance leadership.

Deanna began her career in creative and marketing support at Sony International & Creative Entertainment Network. Her background across talent acquisition, HR, royalty audits, music publishing, copyright, and entertainment finance gives her a practical understanding of both the people and operational needs of a scaling music company.