Too Lost Music Group is a global independent music company providing artists, record labels, and music businesses with the infrastructure, technology, capital, and international reach needed to build, scale, monetize, and protect valuable music assets.
The group operates a diversified portfolio of music companies, platforms, brands, and owned intellectual property across distribution, publishing, rights management, catalog investment, marketing, and artist and label services.
Across its portfolio, Too Lost Music Group serves more than half a million artists and record labels, manages millions of recordings and compositions worldwide, and delivers approximately 10% of the world's newly released music each day.
With more than 170 professionals across ten global offices, the group combines sophisticated technology, operational expertise, and flexible capital to help independent creators and music companies grow efficiently, create long-term value, and retain control of their rights, ownership, and creative independence.
Leadership

Gregory Hirschhorn
Chief Executive Officer, Too Lost Music Group

Bjarki Lárusson
Chief Technology Officer, Too Lost Music Group

Alex Silverstein
Chief Operating Officer, Too Lost Music Group

Jay Moore
Chief Investment Officer, Too Lost Music Group

Jennifer Ferrer
Director, Commercial Strategy, Too Lost Music Group

Andy Irvine
Chief Executive Officer, GYRO.Group • Head of APAC, Too Lost Music Group

Vivienne Mellish
Chief Marketing Officer, GYRO.Group • Director, Commercial Strategy, APAC, Too Lost Music Group

Matthew Rogers
Chief Commercial Officer, GYRO.Group • Head of DistroDirect

Alex Wilson
General Manager, GYRO.Group

Adrian Burke
Executive Vice President, Artist Services, GYRO.Group • Head of Group Speed

Aldo Davalos
Head of Business Development, Too Lost Music Group

Marc Emert-Hutner
Vice President, Artists & Repertoire, Too Lost Music Group

Mark VanAtta
Vice President, Finance, Too Lost Music Group

Nate Fisher
Vice President, Artist & Label Investments, Too Lost Music Group

Lucas Billig
Vice President, Operations, Too Lost Music Group

Deanna DeVivo
Director, Human Resources, Too Lost Music Group

Elena Occhipinti
General Counsel, Head of Business Affairs, Too Lost Music Group
Global Presence

New York
United States
Too Lost (HQ)
915 Broadway, 8th Floor, New York NY 10010






