Jennifer Ferrer

Jen Ferrer is the Director of Commercial & Artist Strategy at Too Lost, where she helps lead commercial strategy, product marketing, artist development, and label services across the company's global roster. Her work supports independent artists, labels, and partners through release strategy, platform positioning, audience growth, and commercial opportunities across digital music services.

Jen brings deep experience across label management, product strategy, music curation, and artist marketing, with a particular background in dance, electronic, pop, and independent music. Since joining Too Lost, she has played an important role in expanding the company's artist and label services capabilities, helping strengthen the connection between Too Lost's technology platform, DSP partners, and the creators it serves.

Prior to Too Lost, Jen held senior roles at Warner Music Group's ADA Worldwide, where she worked across label and product management. She is also an active DJ, curator, and radio host in Los Angeles, bringing a creator-focused perspective to her work with artists, labels, and music communities.