Mark VanAtta

Mark VanAtta is the Vice President of Finance at Too Lost, where he leads the company's finance function and supports financial planning, accounting, reporting, forecasting, and strategic decision-making across the business. His work helps support Too Lost's continued growth as a global music technology platform serving independent artists, labels, and rights holders. Mark brings broad finance and operating experience across music, consumer, hospitality, and technology-enabled businesses.

Prior to joining Too Lost, he served as Vice President of Finance at Tree House Brewing Company, where he oversaw finance, accounting, and technology functions while supporting strategic initiatives across a multi-location business. He previously held finance leadership roles at Postcard Cabins, formerly Getaway, where he helped build and scale the company's finance function through multiple stages of growth, financing, and its eventual exit to Marriott.

Earlier in his career, Mark held a senior FP&A role at Warner Music Group, giving him direct experience across music industry operations, forecasting, and financial planning. He is a CPA and Certified Fraud Examiner, and holds a degree from Syracuse University's Martin J. Whitman School of Management.