Vivienne Mellish

Vivienne Mellish is Chief Marketing Officer of GYRO.Group and Director of Commercial Strategy, APAC at Too Lost Music Group.

As a co-founder of GYRO.Group, Vivienne has played a central role in building the company from an Australian digital distribution business into a global music platform spanning distribution, marketing, artist services, publishing and music technology. In her role as Chief Marketing Officer, she leads the group's brand, communications, artist marketing and promotional strategy across its portfolio of businesses.

Vivienne also serves as Director of Commercial Strategy, APAC at Too Lost Music Group, where she supports the company's growth and strategic development across Australia, New Zealand and the broader Asia-Pacific region. Her work focuses on commercial partnerships, market expansion, artist and label services, and the integration of GYRO.Group's businesses into Too Lost Music Group's global infrastructure.

She has helped guide the development of DistroDirect, GYRO.Group's white-label distribution technology platform, as well as Group Speed, Soothe Sounds and G.Y.R.O.'s broader marketing, publishing and synchronization capabilities. Across these businesses, Vivienne has worked to create stronger commercial and promotional opportunities for independent artists, labels and music entrepreneurs around the world.

Before co-founding G.Y.R.O., Vivienne built a career across journalism, publicity, marketing and strategic communications, with experience spanning music, film, theatre, politics and major events. This multidisciplinary background continues to inform her approach to artist storytelling, audience development and brand strategy.

Vivienne is also an active advocate for Australia's independent music community and serves on the board of the Australian Independent Record Labels Association (AIR). She also previously served as Chair of Queensland's music industry peak body QMusic — the organization behind BIGSOUND and the Queensland Music Awards.

Combining entrepreneurial leadership, marketing expertise and a deep understanding of the independent music sector, Vivienne is focused on expanding Too Lost Music Group's presence across APAC and helping artists, labels and music businesses build sustainable global careers.